Why Local Businesses Must Manage Negative Reviews on Google and Yelp

For most customers, the first impression of your local business doesn’t happen when they walk through the doors—it happens online. When someone searches for your local business, your Google Business Profile and Yelp listing often appear before your website shows on Google organic search results. If you have negative reviews, Local Pack Listings and Yelp can quietly drive customers away before you ever get the chance to get them to drive to your business.

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